YOU'RE AN AUTHORITY
But the empowered clients you *think* your content should attract are scrolling past
Why?
Because you're missing 7 key AUTHORITY ingredients and as a result your audience sees you as one of many, rather than the ONE
Ready to change that?
Infuse your content with AUTHORITY so that every post pays you for your expertise
Authority is how I've sold 540 programmes in the last 11 months with a small audience (Now 5K)
Authority is how I'm making 10x what people with 10x my audience make
Authority is what your content is missing if it's not paying you handsomely for your expertise
The great news?
When you know exactly how to infuse each post with AUTHORITY (without sounding like a d**k) your business will change beyond recognition
HELL YES!Let's get you out of the friend zone
📣 Your content is getting a lot of love but the ❤️ isn't translating into steady sales
📣 You have an audience, 2k, 5k maybe over 100k but your sales don't reflect your follower size which means your content isn't paying you properly
📣 You're diluting your authority because you think you need yet another accreditation, you don't have £1m in the bank and you haven't reached the big goal yet (so who are you to teach it?)
📣 You're watching other people less qualified than you clean up (they're just better at marketing)
📣 You know your messaging isn't landing because your posts aren't paying you every single week
📣You're working with clients you've outgrown because you don't know how to speak to the people you really desire to work with
You don't need 2,000 more followers if you don't know how to convert the ones you have
And while you're telling yourself you're audience isn't ready to buy, they're waiting for you to give them a reason to choose YOU
Inside THE AUTHORITY you'll access the 7 ingredients that will stop your people in their tracks and have them say; 'send me the payment link.'
And the best part?
This doesn't take any more time because you're already creating content, it's just not generating the sales your magic deserves
I'm Colette, and this is the part where I share my 'rags to riches story' (the content version)
Except I don't have one
See, I didn't learn a content hack that 'changed everything' 12 months ago
I've lived and breathed messaging and storytelling for 27 years.
First as a national TV correspondent, then as a novelist, before I became a storytelling consultant to big brands.
This meant that when I started my business my content converted for me right from the get-go - yes even when I had 200 followers.
In fact, the reason my audience has grown along with my sales is because I knew how to show up as an AUTHORITY from day 1 of my business.
Inside The Authority you won't get the latest trend that will be out of date before it lands in your inbox, you'll get proper strategies based on psychology and storytelling.
MAKE ME AN AUTHORITY
WILL THE AUTHORITY WORK FOR ME?
I've worked with almost every niche from personal trainers, yoga instructors, spiritual mentors, health and wellness coaches, product businesses, Facebook ads coaches, social media experts, content creators, course creators, parenting coaches, hypnotherapists, business coaches, breathwork coaches, sales coaches, marriage coaches, consultants, educational experts... you get the picture!
So unless you have no interest in connecting with real people and making selling with content easier than you thought possible, yes it will work for you.
WHAT YOU GET INSIDE
Owning your authority & how to delete imposter syndrome
Authority Move 1: The *queen pin* of authority content. Without this your posts will sell your competitor's services.
Authority Move 2: The number 1 way to create instant connection with the very people you want to attract. *Hint: it's not doing another idea client exercise
Authority Move 3: How to make your people feel seen, heard and understood so they see you as the ONE in as little as a single sentence
Authority Move 4: The storytelling method that shows your dream client you know them better than they know themselves
Authority Move 5: The messaging upgrade that positions you as the perfect match
Authority Move 6: Move on from pain point marketing and speak to the ready to move client who'll thrive in your spaces
Authority Move 7: The kind of content that actively blocks sales and what to replace it with so that your posts pay you
Show up as the AUTHORITY in every single post you share so you get paid as the expert... without making inflated claims or sounding like a d**k
© 2024 ALL RIGHTS RESERVED COLETTE MCBETH STORYTELLING LIMITED
